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Company Information

                                                                            GENERAL INFO   -  DISTRIBUTORSHIP INFO   -  THE BUSINESS

 

DISTRIBUTORSHIP INFO:

BEFORE WE GET INTO HOW THE BUSINESS WORKS, WE WOULD LIKE TO DISCUSS THE MARKET WE ARE IN. ACCORDING TO PACKAGED FACTS, A SURVEY COMPANY, THE ETHNIC SKIN AND HAIR CARE BUSINESS IS AT $1.6 BILLION DOLLARS A YEAR IN SALES AND SERVICE. IT IS THE NUMBER ONE BUSINESS IN THE BLACK COMMUNITY. OUR TARGET MARKET IS THE BARBERSHOPS. NOW IT IS TRUE THAT THE BARBER INDUSTRY REPRESENTS A SMALLER PORTION OF THE $1.6 BILLION DOLLAR PIE THAN THE BEAUTY SALONS, BUT LET’S BE CONSERVATIVE FOR A MINUTE. LET’S SAY THE SHOPS REPRESENT 7% OF THE TOTAL SALES AND SERVICE. THAT COMES OUT TO A LITTLE OVER $ 100 MILLION DOLLARS. THIS IS YOUR "NICHE MARKET". COMPANIES DON’T REALLY FOCUS ON THIS INDUSTRY AS MUCH AS THE BEAUTY SALONS SO YOUR COMPETITION WILL BE VERY LIGHT.

DURING OUR TRAVELS ACROSS THE COUNTRY, WE VISITED QUITE A FEW SHOPS. WE NOTICED THAT WHEN THE BARBER WAS ASKED ABOUT A CERTAIN PROBLEM LIKE DANDRUFF OR RAZOR BUMPS, THEY USUALLY SENT THEIR CLIENT ACROSS THE STREET TO THE LOCAL BEAUTY SUPPLY STORE TO PURCHASE THE REMEDY. WE SAW AN OPPORTUNITY WHEN WE WITNESSED THIS. WHY SHOULD THE BARBER WATCH AS HIS CLIENT SPENT HIS MONEY WITH SOMEONE ELSE WHEN HE COULD HAVE EASILY MADE THE EXTRA SALE IN ADDITION TO THE HAIRCUT? IF THE BARBER HAD HIS OWN LINE OF PRODUCTS HE COULD BE OF FULL SERVICE TO THE CLIENT. AND IF THE PRODUCT IS ONLY AVAILABLE AT THE SHOP, THE CUSTOMER HAS TO COME BACK TO THE BARBER TO GET IT.

OF COURSE, WE ARE NOT SAYING THAT THIS HAPPENS IN EVERY SINGLE SHOP, BUT WE ARE SAYING THAT IT HAPPENS IN A SIGNIFICANT NUMBER OF SHOPS. SO MUCH SO, THAT WE WERE ABLE TO CREATE A BUSINESS FROM IT. SEVEN YEARS HAVE PASSED AND THINGS HAVE CHANGED A LITTLE. THERE ARE A FEW MORE COMPANIES OUT THEIR WITH THEIR DIFFERENT PRODUCTS, BUT THERE ARE SO MANY DIFFERENT SHOPS OPENING UP THAT THERE ARE A LOT MORE SHOPS THAN THERE ARE PEOPLE TO SERVICE THEM. AS YOU READ FURTHER WE ALSO HAVE A WAY TO HELP YOU WITH MARKETING.



    
 
 

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